Building Business Systems for Fun & Profit

A friend called today, asking me to recommend a PC/Windows consultant who could do a simple network setup job in her office.

She figured that since I am immersed in the small business I.T. industry, surely I could help her avoid the unreliable or downright dodgy consultants and find someone who would show up on time, do the job right the first time and charge a reasonable price.

I couldn't do it!

Yes, we have come across a lot of PC consultants over the years, but there are absolutely none that I could recommend.

Every time I thought of someone, I realised I would have to qualify my comments about them: "Well, you could call so and so, but.....". All I wanted was a consultant that I could recommend without any 'buts', and I couldn't come up with a single one!

How embarrassing is that? And what a sad indictment of our industry - a truly dismal result!

Unfortunately that's the same thing I hear again and again from small business owners - virtually no one is happy with their PC consultants. I.T. on Tap has acquired a lot of new customers who were keen to see the back of their consultant and happy to get that whole raft of problems off their shoulders.

I can't think of too many industries that have survived and continued with such dreadful customer satisfaction levels. The reason is simply that it's been an essential service with no alternatives available - until now.