Hello. My name is Martin Schneider and I am the marketing manager here at SugarCRM.

Today I’m going to share with you how I use Sugar everyday to develop communications with prospects and customers, capture leads and send them to salespeople, and track the return on investment of our marketing program.

Let’s start by logging in to Sugar CRM. Sugar is a web-based application that runs on many different platforms. This is my Sugar homepage. The display of the homepage changes based on the role of the user. Because I am in marketing, I see information about leads and marketing programs. I can change what information I see with a few clicks of my mouse.

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Tags: crm, CRM Software, marketing management