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Hi and welcome to article #2 in the DIY Web Traffic series presented by Steve Ovens.
In this series of articles we’re going to de-mystify website traffic and reveal how you can get more targeted customer traffic to your company’s website.
In the last article we looked at why you need to pay attention to the internet in your business marketing. In this article we look at the typical customer purchasing process and what it means for your website. This information sets the foundation for your traffic campaign.
Why do people buy?
People buy for all sorts of reasons. They are influenced by internal factors, like perceptions, attitude, knowledge, lifestyle and roles, as well as external factors like culture, group membership and the purchasing situation. Marketing – the product itself, promotion, price, distribution and service – all play an important role in the buying decision.
So,… why do people buy?
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