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Archive for January, 2010

Do It Yourself Web Traffic #2

January 30th, 2010 0
More in SEO

Do It Yourself Web Traffic #2Hi and welcome to article #2 in the DIY Web Traffic series presented by Steve Ovens.

In this series of articles we’re going to de-mystify website traffic and reveal how you can get more targeted customer traffic to your company’s website.

In the last article we looked at why you need to pay attention to the internet in your business marketing. In this article we look at the typical customer purchasing process and what it means for your website. This information sets the foundation for your traffic campaign.

Why do people buy?

People buy for all sorts of reasons. They are influenced by internal factors, like perceptions, attitude, knowledge, lifestyle and roles, as well as external factors like culture, group membership and the purchasing situation. Marketing – the product itself, promotion, price, distribution and service – all play an important role in the buying decision.

So,… why do people buy?
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21 Tips to Cap Staff Temptation

January 18th, 2010 0
More in Tips from the Business Coach

Basic Premise

Many of us drive within the legal speed limit (or just slightly above it) only because we fear being caught and punished. Without that downside risk many would establish a habitual cruising speed above the current legal limit, with potentially catastrophic consequences for all parties. So strong detection systems, rules and their enforcement are a natural part of enjoying the benefits of a law-abiding society.

In the same vein, employers have a moral responsibility to put in place “strong detection systems, rules and enforcement” when placing assets (whether cash, stock or services) within reach of their employees – some of whom may live in a state of continual financial challenge.

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Stop Tempting Your Staff to Steal!

January 18th, 2010 0
More in Tips from the Business Coach

I hesitated before I went ahead with this month’s lead article on employee theft because I know that many of my readers are employees who, like 97% of the general population, have chosen to be honest people.

We had some impassioned debate, here in the office, about the sensitivities of those honest people and the potential for offending the innocent, but in the end my take was that if you are a law-abiding motorist, then discussions about the dangers of speeding, and the deployment of patrol cars and speed cameras to trap and punish speeders will simply reinforce the wisdom of your good judgement in choosing to obey the law.

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Lessons From Geese

January 18th, 2010 0
More in Tips from the Business Coach

The following piece can be used as a great stimulus to team-building in any organisation of any size (including families).

Lessons from the Geese, was written in 1972 by Dr Robert McNeish of Baltimore, a science teacher who was intrigued by the behaviour of geese and first wrote a piece consisting of five facts about geese behaviour followed by five lessons that could be drawn from that behaviour, for a sermon he delivered in his church.

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Why People Work For You.

January 18th, 2010 0
More in Tips from the Business Coach

If you employ people then give thanks to Abraham Maslow for a simple and useful insight into why they might work for you. Maslow postulated a “hierarchy of human needs” which when interpreted into the context of employment ran something like this:

  1. First come “essentials”. We need to pay our staff sufficient money to enable them to purchase food, shelter, clothing, education for their kids, some leisure, and the other things that enable them to feel that they are doing at least as well as their community of peers.
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Job Descriptions for Everyone

January 18th, 2010 0
More in Tips from the Business Coach

Every square in your Organisational Chart should have a Job Description that describes the tasks and results that its incumbent must perform and deliver, if the enterprise is to move forward, and the top square – whether it carries the title of Managing Director, President, CEO, Supreme Commander (my personal favourite) or Grand Poobah – is no exception.

So what should the Leader’s Job Description contain?

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Tips for Interviewers

January 18th, 2010 0
More in Tips from the Business Coach
  1. Ensure that candidates are professionally greeted. After all you want to walk your talk, and you’re under assessment here, too.
  2. Start the interview before the interview! Consider having an apparently junior team member tell the candidate that the person who will do the interview is running late, apologise, and invite them to a cup of coffee and a chat. Let the conversation flow to personal aspirations, activities, experience, etc. The interview has begun!

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13 Strategies for Developing Your Staff

January 18th, 2010 0
More in Tips from the Business Coach

Great businesses, great staff and great teams don’t just “happen” any more than an 80-storey sky-scraper just “happens” – there is vision, planning and skill in achieving either.

Here’s a little help on the planning side:

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Protecting Yourself from Unfair Dismissal Claims

January 18th, 2010 0
More in Tips from the Business Coach

New Australian workplace laws have broadened the definition of “coercion and misrepresentation” and lowered the tests by which it may be established that an employer coerced or misrepresented their circumstances to an employee in the process of terminating them.

In simple terms, it’s now riskier than ever for an Australian employer (especially one hot under the collar) to terminate even an unsatisfactory employee. Add to that situation the fact that, under The Fair Work Act, a union can now seek an injunction in the Federal Court or Federal Magistrates Court to prevent dismissal of an employee, and that the burden of proof has been reversed so that the employer must prove that they did not breach the act, and the employing-people stakes just got a whole lot higher.

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