Would you like Business Software than can show you a return on investment in days rather than months or years? Are you interested in a Web Based CRM system that can immediately make your existing clients happier, give you instant access to a wealth of new prospects all while cutting your admin in half?
Customer Relationship Management systems can do more than store client data, a great CRM system can help you tap into the hidden wealth in your business. Pi CRM lets you access this extra income in days (rather than months). And the best news is you won’t have to expend any extra effort. Web based CRM is easy with Pi CRM.
Get More New Business For Each Marketing Dollar Spent?
Lead Generation is where most of your marketing dollar will be spent so make sure you do it right. By using Pi CRM you can automate a large portion of the lead generation process allowing you to pursue more advanced lead generation techniques with a limited marketing budget and minimal staff involvement. One example is direct mail. Using Pi’s Customer Relationship Management system with an inbuilt data base you can quickly engineer and dispatch very targeted direct mail campaigns. To give you a quick example; A scissor sharpening company specializing in hair salons could log into Pi CRM and download all the hair saloons within their local area. They can then use mail merge to send out a promotional letter offering discount sharpening during June 2011 to this select list of salons.
In the past this process would have taken hours upon hours of valuable time to execute (or thousands of dollars to outsource) but with Pi CRM’s inbuilt database and mail merge you can make it all happen in minutes. You can even schedule further mail outs, accompanying promotions or follow up calls based on the letter campaign to get the best return possible.
And this isn’t the only Lead Generation strategy CRM software can help with, online advertising, cold calling, joint venture marketing and even targeted email sequences, it’s all covered.
When you use Pi CRM you can also track where all of your leads are coming from. Which means you can determine which campaigns are profitable and which marketing activities are losing money. Giving you the ultimate control over your marketing budget to get the most out of every dollar spent.
SPECIAL LEAD OFFER – GET 500 LEADS FREE!
Pi CRM is on the verge of releasing their most comprehensive and revolutionary software update. From June 2011 the Pi CRM database will include access to contact details for over 1,000,000 Australian Businesses.
Sign up to Pi CRM today, you will receive 500 free leads on go live of this amazing update. These won’t be throw away leads, but very targeted high quality contacts based on your industry, target market and area of service (for example a commercial kitchen supply company based in Brisbane might receive records for 500 bars and restaurants with a postcode between 4000-4300).
All you need to do to take advantage of this free lead offer is sign up to Pi CRM before May 20th on any of our business plans. You can even join on the ‘Forever Free’ package and you’ll still get your 500 leads.
So if you’re concerned about marketing costs or want to give your business a quick income boost make sure you sign up now for Pi CRM to receive 500 Leads free!
Better Lead Conversion = More Income
You’ve spent time, money and effort generating leads but it is what you do with these leads that really counts. Using Pi CRM you can convert more of your leads to sales with less direct effort.
One of the best ways to do this is by creating an automated sales funnel. This is where you take the prospect through a number of pre-programmed steps to pre-qualify them before you team even makes contact.
To give you an online example: You might have a website promoting a free eBook or consumer report relating to your industry. To receive this valuable report people are required to enter their first name and email address. Now that you’ve captured their details you might send them material on related topics such as expanded reports, video’s or even audios. Use these contact points to build trust with the client by providing them with valuable information. You can also begin to showcase the unique benefits of your product over others. At a later stage you may want to capture more information through a webinar invite, seminar or special offer.
By the time your staff contact these prospects for a follow up call they have downloaded your ebook (or report), watched your educational video, listened to the extended audio report and may have attended a live webinar. They already feel like they know your company which makes them highly qualified prospects and much easier to turn into customers.
Repeat Business From Existing Clients
If you want to find extra money in your business right now – take a closer look at your existing customers…..
Existing Customers are like low hanging fruit. You have their contact details, they already trust you and you know they like your product. So before you go spending big dollars on marketing to new clients think about what your past customers might want or need.
But don’t go blasting out promotional emails to anyone and everyone. You don’t want to send an email offering discount lounges when the client in question just bought one last week at full price. You’ll just make people angry.
This is where Pi CRM software comes in. You can do targeted direct mail, email & phone campaigns based on buying history. For example if you sell Barbeques you might email all the people who purchased a Barbeque in the last 2 months to tell them about a special you have on utensil kits or Gas bottle refills. So you’re up selling things relating to their initial purchase.
Or if you want to do something a little more fun you could send them a $10 “Happy Birthday BBQ” Voucher one year from when they purchased their BBQ. This will bring them into the store where you can show them outdoor furniture, BBQ Accessories or they might even start looking at the next model up. And this process is effective across all industries, just try to be creative.
The possibilities are endless and so are the potential profits. Not only will your customers be more likely to do repeat business, they will feel cared for and appreciate the extra attention.
Referral Program Riches
Generating new leads, generates serious costs. So what if you had an abundant source of new leads that would cost you little or nothing to tap into? Well have you ever thought about implementing a referral program?
Many businesses have looked into it, but held back because referral programs without the right systems in place can be messy, difficult, expensive and ineffective.
With Pi CRM you can make referrals effortless (it may even become your most profitable source of new clients). Pi CRM makes its impact in the tracking, you can offer incentives to existing customers to bring in friends and actually make sure they get those incentives.
You can also automate the process to strike when the iron is hot. Just after a client has made their buying decision or when they take delivery of the product is generally when they feel the most positive about their decision. When they get that emotional ‘rush’, so it is also the best time to ask them for a referral.
For the service industry you might give them a half price service for every friend they refer who uses the service. A half price treatment at a beauty salon, ½ price discount on an in home cleaning service or half price doggy bath. Due to the nature of the repeat business in the service industry gaining a new client should more than cover the cost that initial discount.
You could also offer a special bonus for referring a certain number of friends. Like a series of massage visits worth $279 for joining 5 friends up to your local gym, or a free box of organic produce for every 3 friends who sign up for weekly fruit and vegetable deliveries.
Organization = Savings
Have you ever started doing some long put off admin that should have taken 15 minutes only to have it devour your whole day? You’re not alone. One of the biggest barriers to growth in business is administrative headaches.
By centralizing your system using web based CRM software you can ensure that you and your staff spend more time working on profitable activities rather than cleaning up administrative disasters.
Pi CRM goes well beyond customer relationship management, in fact it is more like a total business software solution all in the one neat package. Pi CRM includes billing, document management and email tracking.
This allows you to keep all the information relevant to a client in one location. So any documents relating to that clients account such as completed questionnaires, contracts or disclaimers can’t be misplaced or lost. You’ll also be able to quickly locate any invoices relating to that client. If that client has a dispute with you about what was promised or claim that staff sent inappropriate emails, all outgoing emails are automatically recorded and attached to the client account so you can always stop ‘bad apple’ clients taking advantage of you. In addition all tasks (phone calls, faxes, invites, meetings etc) are visible from your client dashboard, so you can see at a glance how often the client has been contacted and how the relationship is progressing.
By providing your staff with systems for managing client contact they can spend more time making calls, closing deals and increasing revenue, rather than searching for a long lost email, trying to remember the clients wife’s name or tracking down receipts for goods still awaiting delivery. You may even be able to move staff previously dedicated to administrative duties into light sales or client support work to further boost company expansion.
When staff feel productive they are happier, which makes for better staff retention and a more cohesive work environment. And when staff move on you won’t have to worry about dropping the ball on their clients. All the essential info will be there in the system ready for their successor to manage key client relationships.
You can now appreciate all the extra income you can unlock with a great CRM solution but please remember not all CRM systems are created equal. Only 7% of Web Based CRM systems have the above mentioned functionality and most of these are priced for big business requiring an investment of $200,000 or more just to get started. But don’t despair Pi CRM offers all of this and more at a price point perfect for small to medium business, in fact you can get started now for free.
So if you’re a small to medium business who need a quick return on investment give Pi CRM a test run. The system is recognized as one of the fastest on the market, it’s dead easy to use while still having the advanced functionality to execute all the activities mentioned above. You can get started with our ‘Forever Free’ account and move up the payment scales when you get enough new clients to justify the extra expense. To get started now go to online crm software